Thursday, July 13, 2006

Sony lose the plot!!

Sony has patented technology that would prevent its PlayStation consoles from playing used, rented or borrowed video games — raising questions about whether the electronics and entertainment giant may attempt to redefine what it means to own something in the digital age.Sony has said little about the technology, patented in Japan in 2000, or how it might be deployed. But speculation over Sony's plans has sparked a furor online as game fans and consumer advocates fret that the company may incorporate it into the upcoming PlayStation 3 console, due to hit stores this Christmas.

They worry that it would wipe out the $1-billion-a-year market for used games and could even prevent someone from playing their games at a friend's house.It is not unusual for technology companies to patent innovations and then never incorporate them into products.Documents filed in April 2000 with the U.S. Patent Office describe a method of copy protection by which the game system would verify a disc as legitimate, register the disc to that particular game console, then wipe out verification data so the disc would be rendered unreadable in other PlayStations."Since only titles for which legitimate software has actually been purchased and which have been initially registered in the machine table can be used, resale (so-called used software purchase) after purchase by an end user becomes practically impossible," according to the patent documents.

Microsoft also prepares to administer another cockpunch to Sony as it will cut 360 prices before Christmas!

Ho ho ho

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